In earlier years, Netflix had largely turned a blind eye to the common practice of users sharing their Netflix accounts with other friends and family outside their immediate household. (If that person wants to charge their extra members for the new fees, that’s up to them to handle and collect.) Netflix notes the extra members won’t be paying for their account separately - the Netflix bill still goes to the main account holder.
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This is less expensive than a full Netflix account plan, but it’s also more than it previously cost to share someone’s Netflix account for free. The cost for the extra non-household members in the test markets is 2,380 CLP in Chile, $2.99 USD in Costa Rica and 7.9 PEN in Peru.
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To enable the new sub accounts, the main account owner will receive an email with a code that they’ll need to use to verify the additional devices are a part of their household. Using this information, Netflix can identify when there’s persistent sharing taking place outside a household. Instead, the company is leveraging the same information it uses to provide its service today to its end users, including an IP address, device IDs and other information about devices signed into the Netflix account across the household.
To make this feature work, Netflix isn’t relying on location-based data, like GPS. Plus, if they ever choose to set up their own Netflix service under their name and billing information, their viewing history, watch list (“My List”), and personalized recommendations will transfer over. But what makes this feature different is that the sub accounts willl also have their own Netflix login and password. Each sub account will have its own profile and personalized recommendations, as usual. The company didn’t say if or when the feature would be rolled out to global subscribers.Īt launch, Netflix’s Standard and Premium subscribers in the test markets will be offered the option to add sub accounts to their service for people they don’t live with.
The new option will initially be tested in Chile, Costa Rica and Peru and will roll out over the next few weeks to those markets. The feature will allow households to add up to two “sub accounts” for a fee that’s less than the cost of the full-priced Netflix service.
Netflix will begin testing a new, opt-in feature that will prompt subscribers to pay extra if sharing the service with people outside their own household.
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